The courses teach you the fundamentals with clear use cases. They will offer you the following benefits: The courses are ideal for novice practitioners who need a refresher and agencies that want to position themselves as inbound experts. 7 Benefits of HubSpot Certificationĭo you need these HubSpot certifications? Yes! Ideally, finishing all courses will give you a huge advantage in sales and marketing, whether you’re a business owner, marketer, sales leader or from the rank and file climbing your way up for success.
Hubspot content marketing certification how to#
These certifications will teach you the fundamentals of inbound, how to leverage the free HubSpot CRM and Sales software solutions and how to maximize the features of HubSpot Marketing to get more leads.
It’s a thought leader in inbound marketing. HubSpot isn’t just a vendor of the popular CRM, sales and marketing solutions. In response to the growing needs of business owners, marketers and sales to leverage the advantages of inbound marketing, the HubSpot Academy was created, which offers free trainings and certifications via on-demand videos and free tools. In short, that’s what inbound marketing is all about and what these certifications will teach you about is how to achieve those goals. What do these stats tell you? You need engaging content and you need to push it out there, so you pull in leads. 84% of buyers aged 25 to 34 left a website because of intrusive ads ( Mashable ).83% of online tech buyers search vendors via Google search ( MarketingSherpa ).57% of the time buyers go around the buying cycle on their own without talking to you ( CEB ).80% of business decision makers who prefer reading about your brand from an article instead of your ads ( Content Marketing Institute ).Inbound helps you position your content in those 12 searches ( Kapost ).
12 searches, the magic number customers do before checking your website.It’s a proven methodology that adapts to the changing customer-brand engagement of today, thanks to the hyper-connected landscape created by social media and smartphones. Inbound marketing isn’t just a hype that promises the moon to marketers. Each course completion leads to a certification in one of the following areas: The training courses are ideal for sales leaders, marketers, business owners and agencies that want to leverage inbound marketing.
Hubspot content marketing certification series#
What is HubSpot certification? It is a series of free on-demand online training tools offered by HubSpot to introduce you to the fundamentals of inbound marketing.